With Facebook’s impending IPO, the Internet is about to see the first $100 billion birthday reminder service.
Seems a bit high.
But if you really want to take advantage of it, you can start using Giftiki. The new site is the digital equivalent of “going in on a gift.” Except you don’t have to pick anything out. You don’t have to collect money. And the contributors are everyone you know on Facebook.
Here’s how it works: Log in online or with the iPhone app and see a list of Facebook friends’ upcoming birthdays. Pick a pal and choose an amount you’re willing to chip in (ranging from one buck to a ten spot) then loop in mutual Facebook friends to do the same.
Several small, though generous donations later you have an impressive fund, which the recipient can convert into a gift card right through Giftiki.
It’s no hundy billion, but luckily it’s the thought that counts.