Rising to the Occasion - Netted
Article • May 8, 2012

Rising to the Occasion

Download the First Issue of Funny or Die's "The Occasional" for Free

“Once you get past the realization that it’s the greatest thing you’ve ever laid eyes on, you may notice it looks nothing like anything resembling a magazine. And there’s a good reason for that.

We have no idea what we’re doing.”

And thus kicks off Funny or Die’s inaugural issue of The Occasional, a digital magazine designed to compliment its viral video factory funnyordie.com.

Released “occasionally” (read: every two months), the humor mag features much the same content you’d expect from mainstream periodicals, with two exceptions: 1) It’s interactive; and 2) It’s funny. Really, really funny.

Swipe, tap, and drag your way through articles like the Craigslist-style “Dog Missed Connections” or an email correspondence between Videogum’s Gabe Delahaye and a spammer offering blind European children for adoption. Zach Galifianakis’s popular “Between Two Ferns” series gets a fresh episode with Ed Helms (The Office, The Hangover).

At the end of the first issue (available for free in the App Store), readers are invited to record and email a five-second sound bite to let Funny or Die know how they did.

We expect a lot of positive feedback.