The Webby Awards and LinkedIn teamed up to showcase some of the year’s most innovative B2B products and marketing. Best in Business is a hub showcasing breakthrough work by teams behind this year’s Webby-recognized B2B projects!
Now in its second year, Best in Business celebrates the brilliant minds that are changing the standards of B2B work. Go behind the scenes of the Webby-recognized teams transforming this space, including Adobe, Google Workspace, Lenovo, ZenBusiness, Hubspot, Edelman and more!
Explore the showcase for a complete look at the industry, with insights and strategies on embracing digital experimentation to craft creative B2B work.
Adobe’s unique social media campaign to promote Adobe Acrobat was honored as a Webby Winner & People’s Voice Winner in the Social B2B categories. The ‘Adobe: I Love You, Acrobat’ campaign, featuring comedian Hasan Minhaj, proved that B2B marketing can contain levity, humor and fun. Learn more here.
HubSpot understood that sales teams and leaders face immense pressure to deliver results for their businesses and hit end-of-year goals. And, what better metaphor to define that pressure than sports? Hubspot knew sales teams—like their favorite sports teams—live for the thrill of winning in the 4th quarter, which led to its 360° campaign: “Win Q4 With HubSpot Sales Hub,” with social media at the heart of the always-on, organic approach. Learn more here.